Click on a beer glass for more information
The Joseph Schlitz Brewing Company was an American brewery based in Milwaukee, Wisconsin, and once the largest producer of beer in the United States. The company was founded by August Krug in 1849 but acquired by Joseph Schlitz in 1858. Schlitz was bought by
Stroh Brewery Company in 1982 and subsequently sold along with the rest of Stroh's assets to
Pabst Brewing Company in 1999. Pabst reintroduced Schlitz popular 1960's Gusto formula in 2007
Some of the Brewery's Range
Schlitz Genuine Gold -
Schlitz Light -
Schlitz Dark -
Over the years the brand identity is updated and re-launched with subtle changes, a change of Logo or a new font.
Sometimes this brand update is done by the new owners after a brewery has been sold, other times just to give the brand a fresh new look on the ever growing market.
Below are some notes to help identify some of these changes and an aid to reference the year of the glass.