Click on a beer glass for more information
Apatinska pivara (Apatin Brewery) is a Serbian brewery based in Apatin. It was original founded in 1756 as Imperial Brewery owned by the Imperial Chamber and is one of the oldest breweries in Serbia. In June 2012 the Apatin Brewery became a part of one of the largest global brewing companies Molson Coors, as part of the Molson Coors Europe Group.
Some of the Brewery's Range
Jelen Pivo -
Jelen Cool -
Over the years the brand identity is updated and re-launched with subtle changes, a change of Logo or a new font.
Sometimes this brand update is done by the new owners after a brewery has been sold, other times just to give the brand a fresh new look on the ever growing market.
Below are some notes to help identify some of these changes and an aid to reference the year of the glass.
Jelen Pivo Logo