Click on a beer glass for more information
The Newcastle Breweries (Tyne Brewery) in Corporation Street,Newcastle-upon-Tyne started brewing in 1890. In 1960 it merged with Scottish Brewers Ltd to form Scottish & Newcastle Breweries Ltd. In 2005 the brewery closed with brewing transferred to the Northern Clubs Federation Brewery Ltd at Dunston. Heineken bought Scottish and Newcastle in a joint deal with Carlsberg in 2008, the Dunston brewery was closed in 2010, moving production of Brown Ale to the John Smiths Brewery in Tadcaster.
In 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the youth drinking markets. The older name was reinstated in 2004.
Some of the Brewery's Range
Newcastle Brown Ale - Launched in 1927
Over the years the brand identity is updated and re-launched with subtle changes, a change of Logo or a new font.
Sometimes this brand update is done by the new owners after a brewery has been sold, other times just to give the brand a fresh new look on the ever growing market.
Below are some notes to help identify some of these changes and an aid to reference the year of the glass.
2000 to 2004
2007 to 2014