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Australia - Breweries

Boag's Brewery (J. Boag & Son)

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James Boag's Beer Glass 001968B058

Additional Information

Boag's Brewery (J. Boag & Son) is an Australian brewery company founded in 1883 by James Boag and his son, also named James, in Launceston, Tasmania, Australia. In 2000 the San Miguel Corporation acquired the brewery which was then sold to Lion Nathan Ltd in November 2007.
Some of the Brewery's Range
James Boag's Premium Lager - Launched in 1994
James Boag's Premium Light - Launched in 2002
Boag's Draught -
Boag's Draught Light - Launched in 2004
James Boag's Pure - Launched in 2009
Boag's Classic Blonde - Launched in 2007 and production ceased in 2015
Boag's Wizard Smith ale - Launched in 2007 and only available in Tasmania
Boag's XXX Ale -
Boag's St George - Launched in 2004 and production ceased in 2011

Over the years the brand identity is updated and re-launched with subtle changes, a change of Logo or a new font.
Sometimes this brand update is done by the new owners after a brewery has been sold, other times just to give the brand a fresh new look on the ever growing market.

Below are some notes to help identify some of these changes and an aid to reference the year of the glass.

Old James Boag Logo

James Boag Logo