Click on a beer glass for more information
Heineken is not only the largest brewer in the Netherlands, but also the third largest in the world and the world's most international brewer. The company started in 1864 when Gerard Adriaan Heineken bought the Haystack brewery in Amsterdam and in 1873 Heineken's Bierbrouwerij Maatschappij N.V (HBM) was established.
Other key dates in Heinekens History
1932 Heineken co-founds Malayan Breweries and starts to brew Tiger for the first time (It was renamed to Asia Pacific Breweries (APB) in 1989)
1968 Heineken acquires Amstel, Its major rival in the Netherlands.
1975 A new brewery opens in Zoeterwoude, the largest modern brewery in Europe at the time.
1991 The former Amsterdam Brewery is converted into a Heineken Museum which was renamed in 2001 as the Heineken Experience
2003 Heineken acquires Brau Union in Austria, Romania, Hungary, Czech Republic and Poland.
2007 Heineken acquires the Krusovice Brewery in the Czech Republic.
2008 Heineken acquires Scottish & Newcastle in the UK
2012 Heineken acquires full control of Asia Pacific Breweries (APB).
Some of the Brewery's Range
Heineken Export -
Over the years the brand identity is updated and re-launched with subtle changes, a change of Logo or a new font.
Sometimes this brand update is done by the new owners after a brewery has been sold, other times just to give the brand a fresh new look on the ever growing market.
Below are some notes to help identify some of these changes and an aid to reference the year of the glass.
1960s (Style 1)
Note the different "K" compared to the other logos
1960s (Style 2)
Main Hop leaf design is 5 pointed like the star and the banner has a clear border.
1970 to 1974
The banner now has a white border.
(see 1974 advert below)
The ® symbol appeared on the logo in 1974 and the banner had a small change which remained the same to around 1998
1980s (Style 1)
During the 1980s the Hop leaf design changed to a more natural look, this remained the same until 1993
1980s (Style 2)
1993 to 1998
From 93 "Trade Mark" can be seen either side of the star. The Hop leaf design now has 3 basic main leaves.
1998 to 2011
The banner changes design after 24 years of being the same and the Hop leaf design changes again, now it has 3 fuller looking main leaves.
2011 to 2015
The banner changes agian, most of the white boarder has now gone and the Hop leaf design looks more like 1 leaf and 2 hop cones now.
The banner has gone and the Hop leaf design is now 3 hop cones. The red star now has a white boarder
2017 to date
The banner is now Green.
A Heineken beer mat.
A Heineken beer mat.
As payment for the sweatshirt is payable to "Whitbread Hind Collection" I would guess this beer mat is pre May 2000, before Whitbread sold its beer brewing operations to Interbrew.
A Heineken beer mat picked up from my local in September 2018
A 1974 Heineken advert with Star Treks Mr Spock showing the Heineken logo at the time