Click on a beer glass for more information
Amstel is a Dutch brewery founded in 1870 on the Mauritskade in Amsterdam, Netherlands. It is named after the Amstel River. In 1968 it was taken over by Heineken International, and the brewing plant closed down in 1982, with production moving to the main Heineken plant at Zoeterwoude.
Some of the Brewery's Range
Amstel Lager -
Amstel Radler - Introduced in 2013
Amstel Malt -
Amstel Bock - Brewed since 1983. In 1996, the name was changed to Amstel Herfstbock. In 2003 the name was changed again back to Amstel Bock.
Over the years the brand identity is updated and re-launched with subtle changes, a change of Logo or a new font.
Sometimes this brand update is done by the new owners after a brewery has been sold, other times just to give the brand a fresh new look on the ever growing market.
Below are some notes to help identify some of these changes and an aid to reference the year of the glass.
Pre merger with Heineken
2000 to 2011
2011 to Date
An Amstel Beer Mat picked up from a bar in 2017.