Click on a beer glass for more information
Sapporo Breweries Limited is a Japanese brewery founded in 1876. It is the oldest brand of beer in Japan. It was first brewed in Sapporo, Japan in 1876 by brewer Seibei Nakagawa. Their world headquarters are in Ebisu, Shibuya, Tokyo.
Some of the Brewery's Range
Sapporo Draft -
Sleeman Cream Ale -
Sapporo Premium -
Over the years the brand identity is updated and re-launched with subtle changes, a change of Logo or a new font.
Sometimes this brand update is done by the new owners after a brewery has been sold, other times just to give the brand a fresh new look on the ever growing market.
Below are some notes to help identify some of these changes and an aid to reference the year of the glass.
Yebisu takes its name and logo from one of the seven Japanese mythological gods of fortune, with Yebisu being the god of fishermen and luck.